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Adshel Live Specification

Supplying Content

Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]

Example

EG: Adshel Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Creating Content

Static Content

Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
(CMYK will not display correctly)

Subtle Animation Content*

File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Standard Slot Length: 10 seconds
Backup Creative: Static content must also be provided
Restrictions: *Full-motion video content is not permitted on Adshel Live
Guidelines: Video Creative Guidelines

Dynamic Content

Creative Considerations

  • Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
  • Subtle animation is permitted, except for the following areas: Aberdeen, Bristol, Liverpool, Norwich, Sheffield and Westminster (London). For these areas static content must also be provided alongside subtle animation content.
  • Please refer to the Video Creative Guidelines for further guidance on subtle animation.
  • Standard slot length: 10 seconds (unless agreed otherwise)
  • Screens do not emit sound.

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

  • Sweets, Fast Food & other HFSS products
  • Alcohol
  • Tobacco/Vapes
  • Guns
  • Swimwear/underwear
  • Politics

Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.

All content must comply with our Terms and Conditions.

Downloads

Artwork Templates

Adshel Live - Static .ai
Adshel Live - Static .psd
Adshel Live - Subtle Animation .aep