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Adshel Live Specification

Supplying Content

Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]

Example

EG: Adshel Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Creating Content

Static Content

Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
(CMYK will not display correctly)

Subtle Animation Content*

File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Standard Slot Length: 10 seconds
Backup Creative: Static content must also be provided
Restrictions: *Full-motion video content is not permitted on Adshel Live
Guidelines: Video Creative Guidelines

Dynamic Content

Creative Considerations

  • Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
  • Subtle animation is permitted, except for the following areas: Aberdeen, Bristol, Liverpool, Norwich, Sheffield and Westminster (London). For these areas static content must also be provided alongside subtle animation content.
  • Please refer to the Video Creative Guidelines for further guidance on subtle animation.
  • Standard slot length: 10 seconds (unless agreed otherwise)
  • Screens do not emit sound.

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

  • Sweets, Fast Food & other HFSS products
  • Alcohol
  • Tobacco/Vapes
  • Guns
  • Swimwear/underwear
  • Politics

Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.

All content must comply with our Terms and Conditions.

Additional digital creative costs

There is an additional charge for campaigns where more than 10 creatives are provided (on all formats except Storm, where there is no charge) of £100 (NET) per creative.

  • EXAMPLE
  • 11 creatives = 1 additional creative =  £100 charge
  • 20 creatives = 10 additional creatives = £1,000

Downloads

Artwork Templates

Adshel Live - Static .ai
Adshel Live - Static .psd
Adshel Live - Subtle Animation .aep