Are you looking for ways to get your brand in front of your target audience more often? Do you want to increase the number of impressions to push a client to purchase your products faster? If so, then you need to learn all that you can about Outdoor advertising. Doing so can alert you to the many benefits it will offer you, such as building brand recognition, getting more involved in your community, and reaching your target market easier.
See below for an in-depth guide on the incredible benefits of outdoor advertising for your brand. All you need are a few Outdoor advertising ideas to generate interest.
1. Builds Effective Brand Recognition
Imagine this scenario: you wake up one morning to find that there are a few cockroaches inside your house. You immediately think to yourself, "I need to contact a pest control service." Then, without pulling out a phone book, you remember the name of a pest control company in the area.
Have you used them before? No. Do you have any affiliation with the person who owns the company? Nope... So what is it that made that brand stand out from the other pest control services in the area? They build brand recognition.
Maybe you saw them on a billboard you pass every day on your way to work; perhaps they have digital advertisements within your favourite shopping centre. Whatever the case might be, they left a lasting impression on you.
That's the benefit that Outdoor advertising can offer you: it can help people build brand recall with your company. Brand recall refers to how likely someone in your target market is to remember your services.
Brand recall is generally built over time. The more that they come into contact with your outdoor ads (such as the daily drive to work), the stronger that brand recall becomes.
2. Differentiates Your Brand
Did you know that the average human sees several thousand online ads each day? While digital online advertising certainly has its place in your marketing plan, it doesn't generate the conversion that it used to.
After all, trying to make your brand stand out among thousands of other ads is like trying to wave down your favourite musician while you're in the crowd at their concert... it isn't likely to work.
These days, people pay more attention to the brands they see outside the realm of their small smartphone screens. This gives you the chance to show off your brand in a new light. They're willing to give your ad a few more seconds of their attention span which will lead to more conversions.
That's part of the reason that Outdoor advertising helps build brand recognition so much. Your ads stand out to them more. Unlike digital ads, they can't just scroll past them; your ads aren't going anywhere.
Better yet, even if your billboard ad doesn't grab their attention today, it may grab their attention tomorrow when they make the same drive, or the next day... you get the idea!
Of course, you're looking for impressions and conversions, but there's one thing your company has to prioritize above all else: your budget. If the advertising tactic doesn't fit with your budget, then it's a no go.
However, we want to encourage you with this thought: don't just look for the cheapest form of advertising out there; look for the highest return for the price.
Here at Clear Channel, we want to help you make the most of your Outdoor advertising. When you buy Outdoor advertising through us, we use an elaborate process to ensure you get exactly what you're looking for.
First, we'll touch base with you to observe your objectives. What are you hoping to achieve? Who are you trying to target? Using that information, we'll make experience-based recommendations.
We will consider both your needs and your budget while helping you find the best form of Outdoor advertising for your target marketing.
4. Repetitive Impressions
The modern-day consumer needs to be exposed to your brand several times before they consider purchasing your products/services. The more you can get your advertisements in front of them, the quicker they will buy.
Outdoor advertisements offer you the opportunity to get your ads in front of a target buyer several times a day.
For example, they'll drive past your billboard ads every morning and night on their way to work. Their eyes will be drawn to your bus advertisements several times a day both on the road and during their walk on their lunch break.
5. Engage With Your Community
Even in this digital age, customers want to know that you're involved in their community. If you only ever invest in digital marketing, you have very little opportunity to portray yourself as their neighbour.
However, if your signs are on the streets, bus stops, and billboards in their town, they'll take pride in going to you first. Many customers opt to invest in a local business before looking anywhere else.
With Out of Home advertising (OOH), you can stress your commitment to your community. You'll build a solid book of business with people in your neck of the woods.
Invest in Outdoor Advertising for Your Brand Today
Now that you have seen an in-depth guide on the amazing benefits of Outdoor advertising for your business, be sure to use this information wisely.
Take the time to read this article for more information on the do's and don'ts of bus stop advertising. For more information, be sure to call us at 020 3883 7492 and we look forward to assisting you further.