Etsy recently ran a beautiful Out of Home branding campaign on Adshel Live. Here’s what Nicola Williams, OOH Agency Partner at Clear Channel had to say about why this campaign caught her eye!
I really love the recent campaign from Etsy. We talk at Clear Channel about Powerful Posters and this in my opinion is a great example.
They have used Adshel Live to deliver a stunning branding campaign, which really caught my attention out on the streets.
I’m already an Etsy customer purchasing everything from cake toppers, jewellery and a plethora of gifts for friends and family. However this is the first time I have seen them advertise especially on Out of Home.
I love the fact it supports small businesses as a marketplace for handmade goods. The goods I have ordered in the past have always been beautifully crafted a bit like these posters.
The campaign features lots of purchasable items set up in environments that enable the buyer to visualise them in their own home.
Etsy used a combination of Adshel Classic and Adshel Live to target their audience in London and the South East.
Simple, striking, succinct and sensible… everything a beautiful Out of Home posters should be.
By Nicola Williams, Specialist Partner