ŠKODA, OMGDOOH, and PHD made the most of the flexibility and creativity of Digital Out of Home to deliver a brand-safe, gesture-controlled content-led campaign on Malls Live Interactive screens. Partnering with Ultraleap and Clear Channel, the activation offered a safe environment to showcase the new SUV family.
This campaign was an innovative, touchless DOOH experience that brought the new range of Skoda SUVs to life and allowed consumers to interact with the brand in a safe and memorable way.
Malls provided the perfect destination to engage families on the move, and thanks to the flexibility and creativity of DOOH, Malls Live Interactive touch screens were easily adapted to comply with current Covid best practice measures.
Kitsten Sagg, at ŠKODA said: "The ŠKODA SUV range is one of our most important model campaigns in 2020. We wanted to bring them to life in a simple and confident execution that showcased the unique features of the vehicles through an innovative and, most importantly, safe execution. Touchless DOOH technology allowed us to deliver this within three of the UK's busiest shopping malls."
Utilising hardware from Ultraleap and software by OMGDOOH, a gesture-controlled user interface was incorporated into screens at Meadowhall (Sheffield), Cribbs Causeway (Bristol), and intu Merry Hill Centre (Dudley). The screens detected the position of a user’s hands and fingers to activate touchless interaction with a variety of applications, allowing users to explore the ŠKODA SUV range, watch model specific videos, and even book a test drive.
A perfect example of the power of Digital Out of Home to help brands reconnect with audiences during these challenging times, bringing to life a campaign with contextually relevant and captivating content to drive engagement.