The striking #OurSecondChance campaign is believed to be the world’s biggest DOOH campaign to date and showcases the power and opportunities for Out of Home as a global broadcast medium. The campaign will be displayed on our digital inventory, including Adshel Live, Billboard Live and Malls Live throughout August.
Check out our latest video showcasing how stunning it looks across our UK sites!
The global #OurSecondChance campaign launched on Monday 27th July, and runs in Europe (including Belgium, The Netherlands, Switzerland, France, and Poland), North and South America, Africa, Asia, the Far East including China and Australasia.
The campaign is the first major campaign from New Commercial Arts; the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson. Grand Visual is handling campaign production and distribution.