Engage real-world people through premium digital Out of Home as part of your omnichannel campaigns
As consumer expectations migrate toward omnichannel experiences, it is essential for brands to speak to people both in and out of home. Digital Out of Home advertising (DOOH) brings together the attention-grabbing impact and safety of the outdoor medium, but with the unprecedented ease, flexibility and control of digital media.
Clear Channel LaunchPAD opens up new ways for brands to plan, buy and activate premium digital Out of Home inventory through programmatic, automated and direct channels across our UK and European markets. As a compelling new advertising offering for your programmatic campaigns, LaunchPAD provides a quick and easy connection to European inventory, audiences, and planning data, to and from Clear Channel and our multiple SSP partners. It has been specifically designed to be data-fuelled by the planning power and real-world audience insights generated from Clear Channel RADAR®.
If you are looking to optimise your digital media planning, or new to Out of Home, we have curated a Programmatic OOH Playbook packed with all the latest data, information and inspiration on how brands can utilise the power of programmatic Out of Home to deliver on their omnichannel media objectives. To jump straight into the Playbook, click on the button below and fill in the form.
LaunchPAD offers advertisers instant access to 1,000’s of public screens with complete real-time campaign control; for a more scaled, effective omnichannel story-telling opportunity within existing programmatic buying platforms. From leveraging advanced audience data across multiple markets, to driving contextual relevance and activating campaigns based on environmental buying triggers, or simply trying out the medium for the first time to reach new audiences and boost your campaign, it's advertising that really clicks.
Add DOOH for a scaled, omnichannel story-telling opportunity within existing programmatic buying platforms or new automated connections.
Live control of the campaign scale, activation, location, pacing, targeting, creative, channel, and budget based on real-time reporting.
Leverage advanced audience, asset and environmental data to drive both contextual relevance and campaign activation.
Public DOOH screens
European markets live
Over 9,900 DOOH public screens are now currently connected to Hivestack and Broadsign Reach in 8 European markets, including the UK’s largest DOOH network, Adshel Live, and Malls Live, our video network of screens across the UK’s leading malls, making our audiences available to brands through more than 30 omnichannel and OOH demand-side-platforms (DSPs).
And with our ongoing expansion plans, we are making it easier than ever for brands to make the most of Out of Home to bolster their omnichannel advertising campaigns. Alongside our market leading Adshel Live and Malls Live platforms, we have recently grown our offering with the addition of 560 DOOH screens in UK supermarkets, offering advertisers the ability to target shoppers across multiple environments at scale, to deliver even more effective and targeted campaigns.
For instant access to our Programmatic OOH Playbook and to discover more on reaching European-wide Out of Home audiences, please fill in the form.