Clear Channel UK has added more than 650 DOOH screens in UK supermarkets – the UK’s number 1 digital supermarket network – to its inventory available to buy programmatically via Clear Channel LaunchPAD.
With over 85% of grocery sales still happening in store, advertisers now have the opportunity to target supermarket shoppers as part of any programmatic digital Out of Home campaigns. Clear Channel’s ASDA Live and Sainsbury’s Live screens reach over 7 million shoppers in a highly receptive, purchase-focused mindset.
The addition of ASDA Live and Sainsbury’s Live screens marks the rapid expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest digital Out of Home network Adshel Live (over 2750 screens) and the Malls Live premium digital screen network in the UK’s leading shopping malls (over 500 screens).
Clear Channel LaunchPAD offers RTB on Clear Channel’s prime DOOH estate, via Private MarketPlace deals, using data-fuelled by audience insights from Clear Channel RADAR®.
Advertisers will be able to reap the benefits of activating DOOH campaigns based on buying triggers such as hot or cold weather and increase campaign effectiveness by 17% when also using contextually relevant messaging.
Andy Stevens, Chief Data Officer at Clear Channel Europe, said: “We’re delighted to further expand our DOOH inventory available via Clear Channel LaunchPAD in the UK, offering advertisers both reach at scale with more than 3500 screens as well as the ability to target shoppers across multiple environments – from high streets, to malls and now also supermarkets. Through the ongoing expansion of Clear Channel LaunchPAD, we’re also making it easier than ever for brands with digital-first marketing strategies to dip their toes into Out of Home and bolster their omni-channel advertising campaigns.”
Clear Channel LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through SSP partners Broadsign and Hivestack in the UK.