Adshel Live specifications

Linear content

Static content

Size: 1080px x 1920px portrait File Format: JPEG (RGB) DPI: 72dpi

Motion content

File Formats: MPEG4, MOV Encoding: H264 Frame Rate: 25fps Bitrate: 8mbit/s File Size: 30MB or less Copy Length: 10 seconds **IMPORTANT** Please note that a backup must be supplied with all motion content on Adshel Live. The backup creative will be used in Liverpool, Norwich, Sheffield and The West End (London), where motion content is not allowed to display. Backup creative: JPG (RGB) at 72dpi  |  1080px x 1920px portrait

Dynamic Content

Please view our Digital Creative Guidelines for more details on dynamic requirements. NOTE: Dynamic campaigns are subject to 3 weeks testing as standard. If you are planning a dynamic campaign, please make and aware at the earliest opportunity.

General limitations

  • Screens do not emit sound.
  • Full motion is not allowed on roadside formats. Please only use subtle motion.
  • Creative must not resemble any traffic sign/signal.
  • Creative must not distract any motor vehicle or pedestrian through contrasting content.
  • Adverts must conform to the Advertising Standards Authority Code.
  • All content must comply with our Digital Terms and Conditions.


Content deadlines and delivery

  • 1 creative: 3 days prior to in-charge
  • 2-10 creatives: 7 days prior to in-charge
  • 10+ creatives: Make aware at the earliest opportunity.
  • Direct clients: 2 weeks prior to in-charge
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