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Asda Live Specification

Supplying Content

Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]

Example

EG: Asda Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Creating Content

Static Content

Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
CMYK will not display correctly

Video Content

File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Standard Slot Length: 10 seconds
Guidelines: Video Creative Guidelines

Dynamic Content

Creative Considerations

For all Asda campaigns, content cannot contain details of price promotions or Asda intellectual property (e.g. logo or roundels) unless booked with Asda directly.

  • Video content is permitted. Please refer to the Video Creative Guidelines.
  • Standard slot length: 10 seconds (unless agreed otherwise) 
  • Screens do not emit sound. 

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

  • Sweets, Fast Food & other HFSS products
  • Alcohol
  • Tobacco/Vapes
  • Guns
  • Swimwear/underwear
  • Politics

Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.

All content must comply with our Terms and Conditions.

Downloads

Artwork Templates

Asda Live - Static .ai
Asda Live - Static .psd
Asda Live - Video .aep