Asda Live Specification | Clear Channel
Clear Channel digital screen outside Asda showing ad for Stella Artois
Specifications

Asda Live Specification

Supplying Content

Our specifications and deadlines differ depending on which team has processed your campaign.

To ensure your content is sent to the correct department, please use the link below which best represents your booking: 

Booked through an Agency Group or a Specialist? Supply your content here.

Booked directly with Clear Channel or an Independent Agency? Supply your content here.

Creating Content

Static Content

Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
CMYK will not display correctly
File Size: 1MB or less for programmatic campaigns

Video Content

File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 25MB or less / 5MB or less for programmatic campaigns
Standard Slot Length: 10 seconds
Guidelines: Video Creative Guidelines

Dynamic Content

Creative Considerations

For all Asda campaigns, content cannot contain details of price promotions or Asda intellectual property (e.g. logo or roundels) unless booked with Asda directly.

  • Video content is permitted. Please refer to the Video Creative Guidelines.

  • Standard slot length: 10 seconds (unless agreed otherwise) 

  • Screens do not emit sound. 

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

  • Sweets, Fast Food & other HFSS products

  • Alcohol

  • Tobacco/Vapes

  • Guns

  • Swimwear/underwear

  • Politics

Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.

All content must comply with our Terms and Conditions.

Additional digital creative costs

There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.

  • EXAMPLE

  • 11 creatives = 1 additional creative =  £100 charge

  • 20 creatives = 10 additional creatives = £1,000

Downloads

Artwork Templates

Asda Live - Static .ai
Asda Live - Static .psd
Asda Live - Video .aep