What a year! After a brilliant start to 2020, who could have foreseen how this year would turn out.
If this year has shown us anything, it is that our purpose, to be both a Platform for Brands and a Platform for Good, has never been more important. It has guided us every step of the way as we navigated the ups and downs of 2020.
On the back of the March lockdown, Out of Home audiences dropped literally overnight. We had to rapidly change and adapt the way we worked and we did! It was all about resilience: protecting our people, our business, and supporting our partners and the communities in which we operate. We worked tirelessly with all our customers to emerge as an even stronger partner in times of uncertainty.
This year has also given us the opportunity to reimagine what our business could look like in the future and we’re proud of the great strides we’ve made. From the launch of RADAR, our proprietary mobile data planning tool, to the roll-out of new eco bus shelters in Leicester, we have continued to invest in things that matter and that will have a positive impact for many years to come.
With roadside now busier than ever, it is clear that audiences have shifted rather than disappeared: Out of Home, but different! This video captures it perfectly:
The unwavering support and dedication of our teams – the People Behind the Posters – and our partners, have been crucial to making it through this challenging year and we are truly grateful for everyone's continued support.
Out of Home will bounce back stronger in 2021 and we have lots of exciting plans, but for now, we’d just like to wish everyone a Merry Christmas and a happy holiday season!
Richard Bon & Will Ramage
Joint Managing Directors - Clear Channel UK