Effective supermarket adverts | Clear Channel

What makes a good supermarket advertisement?

16 Nov 2021 / Insights
By Clear Channel UK View Author on Twitter
A Warninks ad on a digital screen outside a Sainsbury's supermarket with a shopper walking past

Did you know that 48% of all Brits go to the supermarket once a week?The moment right before a shopper enters the supermarket is the prime moment to advertise. Not only are customers guaranteed to see your outdoor supermarket advertisement as they enter the store, but they are already receptive and ready to shop.

But if your supermarket advert isn't eye-catching or relevant enough, then you can guarantee that shoppers will walk right past it. This is why it's important to follow some simple tips so that your advert can leave the best impression possible. 

Ready to get more exposure for your business? Keep reading to learn all about what makes a good supermarket advertisement so you can create your own.

Use Appropriate Colours and Fonts

One of the first things to consider when designing your supermarket ads is to use eye-catching but appropriate colours. These include colours that will stand out to shoppers amidst any items being displayed in front of the store.

You also want to use colours that are appropriate to your brand. If you are a healthy food company, then use colours that represent your product, such as green.

For fonts, use bold fonts that are easy to read both from up close and at a distance. If you want to use cursive, only use it if necessary and for a small part of your advert such as your slogan. 

If you're unsure of how to place all these elements in your advert, consider using a template to help you get started.

Be In the Right Place at the Right Time

Customers are ready to shop just before they enter the supermarket, so this is the prime moment to advertise to them. 

And since outdoor supermarket adverts like the ones we have at Clear Channel are digital, this means that you can change up your advert depending on the time of day.

This could mean showing different promotions or adverts at lunchtime or after work, depending on what people tend to buy at these times.

You can also display different adverts in front of different store locations if you have more than one. For example, you could include promotions unique to each location.

If you need inspiration for your next advert, take a look at outdoor supermarket advertising in action.

Think Local

When brands are learning how to advertise in a supermarket, they can forget that they need to consider the local shoppers they're advertising to.

This is especially important if you are a brick-and-mortar store, as most of your customers are going to be local. When you're picking a local store to advertise at, you want to consider two main things.

First, you want to consider the needs of your local community. For example, if you are in a rural area, your brand might be one of the few that sells a particular product. 

You can find out the needs of your community by conducting some local research or even doing surveys.

Then, you want to pick the store that makes the most sense for your brand and the products you're selling. Grocery stores come in so many varieties, from health food stores to budget grocery stores, so think about which one would be the best pick for your business.

Target the Right Customers

One of the best marketing tips for supermarkets is to make sure your brand is targeting the right customers. This involves getting clear on your target customers and making sure they shop at your target supermarket.

To get clear on your target customers, think about the group of people that is most likely to buy from you. If you are selling healthy frozen meals, perhaps a good target market would be students or busy professionals.

Once you are clear on your target customers, you want to find out where your target customers shop. You always want to make sure that your advert is relevant to your customers and what they're shopping for.

One element that helps get your target customers to think about your product is repetition. The more often people see your brand and slogan in adverts, the more familiar they'll be with it. This way, shoppers will be more likely to buy your product compared to a competitor's product.

Catch People’s Attention

Remember that shoppers are busy and are used to seeing adverts outside the supermarket, so your brand's market advertising needs to stand out amongst the crowd.

You can catch shoppers' attention with eye-catching colours and fonts, but you need to keep their attention on your advert for long enough to see the name of your company and your message.

This means creating high-quality product images, fonts, and slogans that encompass what your brand is all about. You can also consider using video to better demonstrate the benefits of your product.

Ideally, shoppers will see your message, resonate with it, and will want to buy from you. One of the best things about Clear Channel's outdoor supermarket adverts is that they are placed at eye level to make them easy for shoppers to see.

If you're not sure what might resonate with people, take a look at successful advertising campaigns from other companies in your niche. You can also take a look at advertising trends like wellbeing and see how you can apply them to your brand.

Boost Your Marketing With a Great Supermarket Advertisement

Supermarket adverts are one of the best ways to get your brand in front of your target audience right before they're about to shop.

But to make a good supermarket advertisement, you need to make sure that it's easy to read, eye-catching, and resonates with your customers.

If you want to create an outdoor supermarket advertisement but aren't sure where to start, then Clear Channel can help. With hundreds of screens outside Asda and Sainsbury's throughout the UK, our marketing experts deliver effective advertising solutions for both global and local brands.

If you're ready to boost your brand's reach with supermarket advertising, get in touch with us by filling out our contact form today.