Sainsbury’s Live (Front of store and In-store) Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Clear Channel or an Independent Agency? Supply your content here.
If you are using Sainsbury's Live ‘In Store’ please note the additional requirements below
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: |
RGB CMYK will not display correctly |
| File Size: | 1MB or less for programmatic campaigns |
Video Content
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 25MB or less / 5MB or less for programmatic campaigns |
| Standard Slot Length: | 10 seconds |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Sainsbury's Live Brand Guidelines
| Guidelines: | Sainsbury's Brand Guidelines |
Creative Considerations & Additional requirements
For all Sainsbury’s Live campaigns, content must also adhere to the Sainsbury's Live Guidelines and be provided 7 days in advance in order to pass Sainsbury’s review before going live.
Video content is permitted. Please refer to the Video Creative Guidelines.
Standard slot length: 10 seconds (unless agreed otherwise)
Screens do not emit sound.
At the time of booking Sainsburys Live Front of Store Clear Channel need to know if you intend to include any images of the categories below.
Sweets, Fast Food & other HFSS products
Alcohol
Tobacco/Vapes
Guns
Swimwear/underwear
Politics
The same applies for display on Sainsbury’s Live In Store with two variations.
Clear Channel require the specific product SKU code for any In Store campaigns.
Vapes/ECigs/Nicotine products cannot run in store.
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.
EXAMPLE
11 creatives = 1 additional creative = £100 charge
20 creatives = 10 additional creatives = £1,000