Out of Home: For every step of the journey | Clear Channel
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Out of Home: For every step of the journey

A downward funnel graphic demonstrating the effectiveness journey from Awareness, to Considering to Response

The benefits of Out Of Home (OOH) advertising are wide-ranging. From brand building, through to activation, OOH can ensure you make the most of your marketing strategy and media plans to drive real growth.

Our industry-leading research and analytics span across the entire marketing funnel, highlighting the unique role that OOH plays for brands at each stage of the journey.

From the “Awareness” stage (when customers first learn about your product or service), to the ‘Consideration’ stage (when they start to show more interest), to the final ‘Response’ stage (when they’re ready to take action), OOH works hard and smart for brands, building memorability, shifting brand effects, and prompting action.

We’ve got all the proof and data you need. Read on to find out more about how OOH can help you deliver on your marketing objectives.


The customer has a certain need and knows your product or service.


The customer actively shows interest in a particular product or brand.


The customer takes an action eg. purchases a product or visits a website.