- McDonald’s scoop the Grand Prix and £100,000 worth of media space, awarded for their combined, outstanding efforts in Out of Home.
- Slough Borough Council win the first ever Social Impact Award
- Other winners include Huawei, Hiscox, and loop.gl
The winners of the 2019 Outdoor Media Awards were revealed
last night at the St Pancras Renaissance Hotel to an audience of the industry’s
best and brightest.
McDonald’s took home four awards: The Multiple Format, Data, Creativity and Peoples Favourite Awards, as well as sealing the Grand Prix and winning £100,000 worth of free media space.
In a first for the awards, the Grand Prix was awarded to
McDonald’s not for a single campaign, but for the combined efforts and
commitment to Out of Home, that captured the hearts of the judges and public
Slough Borough Council won the first ever Social Impact
Award for their “Modern Slavery Is Closer Than You Think” campaign. The local
authority won the new category, created to celebrate an Out of Home campaign
that’s made a positive social impact, for their campaign to raise awareness of
and encourage people to report instances of modern slavery.
Huawei sealed The Brand Fame Award for their high-impact,
multi-format “2018 OOH” campaign, around the launch of two new devices.
Hiscox’s “Cyber Live” won The Innovation Award for their
cutting-edge campaign that highlighted the need for Cyber Insurance for small
loop.gl were handed the The SME Award for “London Loop
Urban Gallery”, an interactive campaign
to raise awareness and allow creatives to showcase their work.
Mike English was crowned Rising Star for 2019 for his
above-and-beyond efforts as part of the Goodstuff’s Out of Home team.
For more details on the winning entries, take a look at the winners’ booklet HERE.
With a record number of entries for this year’s awards, all
the judges were blown away by the standard of submissions. Chris Pelekanou,
Chief Customer Officer at Clear Channel and Outdoor Media Awards judge, said: “All of this year’s winners and shortlisted
entries have played a substantial part in driving forward Out of Home, whether
it’s a combined large scale efforts of McDonald’s, or the localised push for
change by Slough Borough Council. I’m exceptionally proud to be part of this
industry, and I’m sure all of the winners will too.”
The awards, run by Clear Channel UK in partnership with
Campaign magazine, are now in their 13th year, rewarding excellence
in Out of Home advertising and celebrating the strategic and innovative
campaigns from the past year, as well as the brilliant people involved in