Retail Occasions | Consumer Insight | Clear Channel UK
Martini campaign outside Asda supermarket

Retail Occasions

Understand consumers, inspire growth.

Understand consumers, inspire growth

In an increasingly complex and fast-moving world – the need for trusted, actionable, and forward-thinking insight is greater than ever. While consumer behaviour is ever-evolving, some fundamentals remain the same; every year over £1 in every £10 of all UK retail spend is attributed to just nine key retail occasions – that’s £37bn a year and growing.

Our Retail Occasions insight series is here to help you better understand which occasions should drive your growth this year, and where the opportunities lie. Discover specific and relevant insight to develop successful advertising strategies that make the most of your Out of Home campaigns. 

37

bn

collective worth*

11

%

of all total retail spend*

* Globaldata, 2019

Get closer to consumers...

More insights, better decisions

We're giving you easy access to deep occasion-specific intelligence and analytics. From Valentine’s Day to Christmas, we’ve got the answers to all the important questions on consumers’ attitudes and shopping behaviour.

  • Who’s buying?
  • What are they buying?
  • Where will they buy?
  • What will influence their behaviour?
  • When will they buy?    

Timing is everything...

With our Retail Occasions Tracker, we’ll keep you updated on exactly when each occasion is activated, how many buyers have entered the market, current total market spend, and its remaining potential to tap into.

Equipped with all the crucial intelligence, you'll be able to quickly adapt and unlock the needs of your customers across 2021’s key retail opportunities.

Take a closer look:

DOOH advert for Christmas

In the spotlight...

Sparkle & Sleigh:
Christmas 2021

We’ve nicely gift wrapped some useful insights to help you shine on the run up to the biggest retail occasion of the year. Whether you want to tap into how audiences are behaving and feeling, or just keeping tabs on how much consumer spend is still up for grabs, unwrap our Black Friday & Christmas insights from the Retail Occasions tracker tool below.

Valentine's Day

After prolonged restrictions, Valentine’s Day is the first special occasion in the new year. Many consumers will take the opportunity to treat themselves or their partner.

planning to celebrate Valentine’s Day this year

browse for gifts on the high street or in shopping malls

driving spend in both retail and leisure

Up Next

Mother's Day

Consumers expected to make increased efforts to join with their mothers and celebrate with their loved ones due to missed celebrations previously. Mother’s Day beholds unweathering sentiment, with 85% agreeing it is an important occasion.

YoY in people wanting to spend time with their families

purchasing gifts on the high street and in shopping malls

doing last minute shopping, combining grocery and gift purchases

Easter

The first occasion to have been impacted by lockdown last year, shoppers are hoping for normalisation this year. More people are enjoying spending time at home relaxing, seeing an uplift in home and craft activities.

of people will be shopping for Easter this year

look for inspiration on the high street and in shopping malls

agree Easter is an important time to connect with friends and family

Father's Day

With many not having visited family for most of last year, 2021 will see a comeback in families reuniting.

will be purchasing for Father’s Day

YoY in people marking Father’s Day an important occasion

stick to the high street or shopping malls for food and drink purchases

Summer

Now’s the perfect time to sharpen those summer marketing & media plans to capture consumers’ excitement for the comeback of experiences, entertainment, sport, fashion & travel.



spent on food and drink, +4.3%pts YoY

YoY in summer shopping spend on Mobile

enjoy doing outdoor summer DIY projects

Back to School

Returning back from summer leisure and downtime, parents’ unweathering focus continues to be placed in Back To School spend to best support their children.

intend to spend the same or more YoY

start shopping for uniforms 4 weeks prior to the new term

like to visit physical stores to see Back to School items before purchasing

Halloween

An opportunity to regain the relevance of this year’s social occasion across costumes, food & drink, and decorations.

in entertainment purchases YoY

browse the high street or shopping malls for Halloween costumes

of parents enjoy celebrating Halloween with their kids

Black Friday

An exciting promotional shopping event, with the nation seeking exclusive deals and heavy discounts.

participate in this key shopping weekend

calendar mark this shopping event to be important

use the occasion to pre-purchase gifts for future events

Christmas

The last and largest event for shoppers and celebrators. A tradition that is never forgotten and is long awaited each year. Despite last year’s challenges, the nation’s sentiment did not budge and displayed resilience.

YoY across all food product category purchases

YoY in gifting as people celebrate more

look forward to shopping for Christmas and sharing gifts

Previous
Next

Find out more

Get in touch to find out more about how you can activate shoppers around the biggest Retail Occasions.