Retail Occasions

01
Introduction

Clear Channel’s new Retail Occasions insight series provides all the detail you need to develop successful advertising strategies to make the most of you Out of Home campaign.

We’ve studied independent data of the UK’s top 9 Retail Occasions worth a significant £37bn to UK economy in 2019, a figure that has grown in total by 8% since 2014.

37

bn

collective worth*

8

%

growth since 2014*

* Globaldata, 2019

04

Actionable Insight

Successful marketing campaigns are built on data-led insights which facilitate an understanding of how customers are likely to behave.

That is why our Retail Occasions series delivers actionable insight focused on unlocking the potential of your customer across Retail Occasions from Valentine’s Day to Christmas by giving you a rundown on:

  • Who’s buying?
  • What are they buying?
  • Where are they buying?
  • When are they buying? and;
  • What message?
05
Up Next

Father’s Day

The next Retail Occasion is Father’s Day (Sunday 21st June, you’re welcome), when 27,000,000 UK adults will enter the market. Worth almost £650m, many consumers will be looking for inspiration for the perfect gift or activity.

We’ve got you covered with the key audience questions on Father’s Day, and all of the Retail Occasions, answered...


The Moments of Truth

Clear Channel, alongside industry partners JCDecaux and Posterscope, recently launched a landmark three-stage research project: The Moments of Truth.

The research to reality process proves how the use of relevant messaging in Digital Out of Home can increase effectiveness by an average +17%.

By combining creative learnings from The Moments of Truth and audience insights from Retail Occasions, marketers can feel fully informed to deliver a powerful Out of Home campaign.

Find out more

Get in touch to find out more about how you can activate shoppers around the biggest Retail Occasions.