On the approach into Wandsworth, situated on the Bridge itself, this site’s stunning design takes its inspiration from the Battersea Power Station’s iconic structure, which can be seen just up the river.
The screen has great sight lines, high traffic flow and benefits from congestion in the area which ups dwell time on the road it’s situated on. The stand out architecturally designed structure targets people as they head in and out of London along the South-West London/Surrey green-belt through this affluent area of the city. It’s head on to two lanes of traffic targeting people driving as they travel south, from areas such as South Kensington, Chelsea and Parsons Green, over to Battersea, Earlsfield, Wandsworth Common, Clapham and Wimbledon.
This site has nameplates adding to brands ability to totally own the location.