DOOH: What really drives Activation

29 January 2019
DOOH: What really drives Activation

Often when we talk about activation in the out-of-home industry we’re talking about the practicalities of our digital OOH screens. We can activate ads to only appear on certain day part, or we can activate ads to react the weather… these are indeed really important aspects of activation. Another aspect of activation worth noting though is the process of activating people. How do we get them to perform a target behaviour – be it making a purchase or visiting a store/website? We set out to find this out. With a nationally representative sample of over 1000 participants and a theory in hand we wanted to explore what really drives activation.

Kelly Moore – The Highlights Of Out of Home

29 January 2019
Kelly Moore – The Highlights Of Out of Home

It’s the start of 2019, and for many, January is the month for New Year’s resolutions and reflection on the year just past. In that spirit, this month we sat down with Head of Revenue Management, Kelly Moore, to chat about her 2018 highlights, what’s she’s looking forward to in 2019, what she thinks the future holds for the industry, and how despite working at Clear Channel for 18 years, she’s still as excited as ever about the challenges ahead.

Clear Channel, NHS Blood and Transplant, and 23red harness live data and real recipients to encourage regular blood donation

29 January 2019
Clear Channel, NHS Blood and Transplant, and 23red harness live data and real recipients to encourage regular blood donation

Clear Channel and 23red, alongside NHS Blood and Transplant (NHSBT), have launched an innovative new campaign across digital Out of Home. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local.

Martin Firrell’s new public artworks exploring Power and Gender to be displayed on Clear Channel screens

21 January 2019
Martin Firrell’s new public artworks exploring Power and Gender to be displayed on Clear Channel screens

Artist Martin Firrell has partnered with Out of Home media owner Clear Channel UK, to display a series of his new public artworks that explore the idea of power and gender. The project includes perspectives from women and men on the understanding and experience of men and women in power.