This month, leading Out of Home media and infrastructure company Clear Channel celebrates the installation of its 100th Billboard Live screen, as the company continues to expand its digital 48 sheet network across the UK.
The 100th screen was\ninstalled in Manchester, with new screens now in London, Glasgow, Liverpool,\nand Birmingham. Billboard Live is set to expand into additional towns and\ncities across the UK, such as Edinburgh, Wolverhampton, and Hull, in order to\ncontinue building a comprehensive national footprint. The company’s aim is to install\n325 screens by the end of 2020.
Clear Channel’s new digital billboards are the latest in screen technology. Super slim and super lightweight, the state-of-the-art screens offer high quality resolution and a screen pitch of 6.9mm.
Joint Managing Director at Clear Channel, Will Ramage, said of the project “The nationwide roll-out of Billboard Live is our latest exciting and challenging project, and it’s fantastic to have already reached 100 screens. Building on the success of our Adshel Live rollout, we are now evolving the much loved and ubiquitous 48-sheet to deliver a national scale digital network in towns and cities across the UK.”
As part of Clear Channel’s commitment to\nbecome a Platform for Brands and A Platform for Good, the Billboard Live\nrollout will also be accompanied by the installation of vertical meadows into\nselected sites across the UK. The first of these are planned to be installed in\nthe coming months, in line with the planting season, and are designed to\nencourage biodiversity and visually enhance urban areas.