Case Study: Wakefield Council | Clear Channel
Case Studies

Wakefield Council Case Study

Clear Channel digital screen on a busy road showing ad for Wakefield Council

Success Story

Wakefield Council, also known as Wakefield Metropolitan District Council is the local authority of the City of Wakefield in West Yorkshire, England.  

Client objectives

Wakefield Council wanted to increase awareness of local fostering opportunities in the Wakefield area and to communicate directly with potential foster parents. 

The campaign

Through Adshel Live, Billboards and the sheer physical presence of Out of Home, Wakefield Council were able to engage with huge numbers of people walking or driving within the local community. 

Not only did this fantastic fostering campaign reach significant audience numbers but the creatives were executed brilliantly, displaying warm, loving colours, a group of children in the shape of a heart and a powerful message - all enabling the campaign message to emotionally connect with viewers. 

The results

Wakefield Council's fostering campaign reached many people in the local community and helped strengthen awareness for such an important, life-changing cause. 

Charlotte Park, Senior Communications Manager at Wakefield Council had this to say about advertising with Clear Channel: \"Clear\nChannel is an obvious choice for Wakefield Council. The fact that they have a\ngood portfolio of Outdoor Advertising sites across our district allows us to\ntarget specific areas with localised messages.\"

Thanks again to Charlotte Parker, Senior Communications Manager at Wakefield Council. You can follow them on Twitter @MyWakefield or visit their website: