Wakefield Council, also known as Wakefield Metropolitan District Council is the local authority of the City of Wakefield in West Yorkshire, England.
Wakefield Council wanted to increase awareness of local fostering opportunities in the Wakefield area and to communicate directly with potential foster parents.
Not only did this fantastic fostering campaign reach significant audience numbers but the creatives were executed brilliantly, displaying warm, loving colours, a group of children in the shape of a heart and a powerful message - all enabling the campaign message to emotionally connect with viewers.
Wakefield Council's fostering campaign reached many people in the local community and helped strengthen awareness for such an important, life-changing cause.
Charlotte Park, Senior Communications Manager at Wakefield Council had this to say about advertising with Clear Channel: "Clear Channel is an obvious choice for Wakefield Council. The fact that they have a good portfolio of Outdoor Advertising sites across our district allows us to target specific areas with localised messages."