Wakefield Council Case Study

Wakefield Council wanted to increase awareness of local fostering opportunities in the Wakefield area and to communicate directly with potential foster parents. 

Through Adshel Live, Billboards and the sheer physical presence of Out of Home, Wakefield Council were able to engage with huge numbers of people walking or driving within the local community. 

Not only did this fantastic fostering campaign reach significant audience numbers but the creatives were executed brilliantly, displaying warm, loving colours, a group of children in the shape of a heart and a powerful message - all enabling the campaign message to emotionally connect with viewers. 

Wakefield Council's fostering campaign reached many people in the local community and helped strengthen awareness for such an important, life-changing cause. 

Charlotte Park, Senior Communications Manager at Wakefield Council had this to say about advertising with Clear Channel: \"Clear\nChannel is an obvious choice for Wakefield Council. The fact that they have a\ngood portfolio of Outdoor Advertising sites across our district allows us to\ntarget specific areas with localised messages.\"