Case Study: Cardiff City Council | Clear Channel
Case Studies

Cardiff City Council Case Study

Two women walking past a bus and a bus stop featuring a Welsh community message
  • Category: Council
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Success Story

Cardiff City Council, founded in 1996, is the governing body for Cardiff, Wales. 

Client objectives

Cardiff City Council wanted to raise awareness for their voluntary service, ''Communities for Work'' which supports people across Cardiff who need additional help in finding work. From advising and mentoring individuals to training people, this excellent service aims to give people the best opportunity to return to work. 

The campaign

Through Adshel, Cardiff City Council were able communicate directly with people Out of Home in Cardiff and encourage eligible individuals to get the help and support they need.

By intelligently displaying both Welsh and English text, accompanied by a fun, eye-catching creative, Cardiff City Council were able to engage with as many people as possible outdoors.

The results

The bus shelter advertising campaign targeted key areas that Cardiff City Council could offer funding and support to and helped raise important awareness in the local community. 

Thanks again to Cardiff City Council. You can follow them on Twitter @cardiffcouncil or visit their website: