Cardiff City Council, founded in 1996, is the governing body for Cardiff, Wales.
Cardiff City Council wanted to raise awareness for their voluntary service, 'Communities for Work' which supports people across Cardiff who need additional help in finding work. From advising and mentoring individuals to training people, this excellent service aims to give people the best opportunity to return to work.
Through Adshel, Cardiff City Council were able communicate directly with people Out of Home in Cardiff and encourage eligible individuals to get the help and support they need.
By intelligently displaying both Welsh and English text, accompanied by a fun, eye-catching creative, Cardiff City Council were able to engage with as many people as possible outdoors.