Social value in OOH | Clear Channel

Clear Channel UK empowers learning and diversity through partnership with PROPS

17 May 2024 / News, Platform for Good
By Clear Channel UK View Author on Twitter
Clear Channel UK employees and PROPS trainees at the Clear Channel depot in Bristol

Clear Channel has partnered with PROPS, a Bristol-based charity dedicated to assisting individuals with learning difficulties in finding meaningful employment opportunities.  

The partnership kicked off with two creative workshops at Clear Channel’s Bristol depot. During these workshops, participants gained insights into the operations side of the business and engaged in creative activities focused on designing posters. The activity allowed participants to design posters representing the charity whilst providing them with real-life work experience in the advertising industry.

Feedback from the trainees and staff proved to be overwhelmingly positive, highlighting the initiative’s success in inspiring and empowering individuals.

The partnership with PROPS will run from April 2024 to March 2025 with the final designs running on digital screens across Bristol later this year. Through this collaboration, the charity will receive free media space, funding, and volunteering hours.    

As a Platform for Good, Clear Channel believes in the power of partnerships that benefit business stakeholders and contribute positively to society. This collaboration exemplifies Clear Channel's commitment to supporting employment initiatives and engaging diverse communities while helping to foster creativity in the advertising sector and inspire future generations.