The new proposition will help emerging brands accelerate their growth using tailored Out of Home (OOH) campaigns that can deliver key building blocks for growth – Reach, Activation, Fame.
Start-ups to join the Clear Start programme will have their OOH media investment matched pound for pound in the first year. Additionally, their outdoor advertising campaigns will benefit from free creative and production services, audience insights, and media planning using market-leading tools such as Clear Channel RADAR®, Route and CACI, bespoke market research to measure campaign effectiveness, as well as other marketing support.
Lee Mead, Direct Sales Director at Clear Channel UK, said: “Many of the UK’s leading start-ups, from fintech companies to food brands, have already been leveraging Out of Home to successfully grow their businesses. Out of Home advertising enables start-ups to rub shoulders with big brands, join consumer conversations, to be seen and remembered by large audiences and, last but not least, to build the ever-important brand trust.
With economic recovery under way and Out of Home now being more data-driven than ever, there’s never been a better time for start-ups to include Out of Home in their media plans. We hope that Clear Start will make outdoor advertising accessible to even more fast-growing businesses.”
The first brands to join the Clear Start programme include TENZING, who produce natural and sustainable energy drinks, and Weezy, an on-demand grocery delivery service, among others.
TENZING is using Out of Home advertising to drive trial and sales of its products as the company has been expanding its listings presence in the UK’s major supermarkets.
Ralph Strampfer, Head of Marketing at TENZING, said: “As a fast-growing brand with big ambitions, it has become increasingly important for us to make people aware of the TENZING brand, our benefits and where to buy our drinks. We’ve been able to make our advertising budget go so much further with Clear Start and optimised our Out of Home campaign by using data to target shoppers in close proximity to our key retailers.”
Another Clear Start launch partner, Weezy, rolled out its app-based grocery delivery service in London last year and has since expanded to other cities in the UK, including Bristol, Brighton, and Manchester, with Out of Home as an integral part of their marketing strategy.
Erinoula Kyrantonis, Brand Lead at Weezy, said: “While there’s been a strong consumer interest in our service before we even launched, we have seen first-hand the value of outdoor advertising to our growth plans. The campaign running via Clear Start is ticking a lot of boxes for us - helping us to create buzz around the arrival of our service into new areas, drive app downloads, and trial and raise brand awareness.”
The Clear Start program will offer start-ups growth-focused, bespoke OOH advertising solutions and give them access to Clear Channel’s extensive inventory of digital screens and classic (paper) formats nationwide. Clear Channel’s advertising portfolio has a 93% reach across the UK, with a strong presence on high streets, roadside, and in retail environments such as malls or supermarkets.