Valentine’s Day: truly madly deeply for OOH | Clear Channel

Valentine’s Day: truly madly deeply for OOH

11 Jan 2022 / Insights
By Clear Channel UK View Author on Twitter
Digital screen in a busy shopping mall showing advert for Yves Saint Laurent Black Opium

Clear Channel welcomes the second instalment of our Retail Occasions series which runs throughout the year. The series delivers powerful insights across nine key occasions, combined they’re worth a remarkable £33bn a year and account for 10% of all retail spend. First up for 2022, we reveal the latest insights on the most loved up day of the year - Valentine’s Day…

By Elizabeth Quach, Senior Research & Insight Manager

Looking for actionable insights and analytics to help you maximise your marketing activity? Curious to know what consumers are really up to at the start of the new year? Powered by the latest GlobalData insights, our Retail Occasions series can help you better understand buyer demographics, Covid trends, top purchases, retailer selection and much more on each occasion. Equipped with all this crucial intelligence, you'll be able to quickly adapt and unlock the needs of your customers. (To see the full series, visit our dedicated Retail Occasions hub).

Be mine!

Fresh for 2022, we’ve got some great top tips and advice to land your dream Out of Home Valentines’ Day campaign. The occasion brings in £1 billion of revenue and continues to imprint on people’s lives. Despite having seen the occasion through the last two years of the pandemic, the message of celebrating one’s significant other is still as powerful as ever.  As such, 7 in 10 agree it’s an important celebration (+4ppts YoY). And, as a result, the occasion has reported more consumers entering the gift market (+3ppts YoY).

Love me like you DOOH

Valentine’s Day presents an opportunity for brands to really connect with consumers on this sentimental day. It is crucial to understand the experiences and values they want to share with their partner through their purchases. As romantics everywhere start to look for inspiration, brands can help spark up food and gift ideas in the lead-up. Adjust the timing of your communications, offer the right product consumers are browsing for, and be seen where consumers are purchasing. Out of Home is the perfect platform to remind, assist and inspire shoppers.

Valentines digital poster of red roses on a high street phonebox with three women walking past

Want to know more about Valentine’s Day?

Visit our Retail Occasions hub for all the low-down, or get in touch with our team using the form below to find out how you can activate shoppers around Valentine’s Day.

Following on across the calendar year, we’ll also be uncovering the latest insights for Mother’s Day, Easter, Father’s Day, Summer, Back to School, Halloween, Black Friday and Christmas. Visit the hub to access the latest data as it’s released and stay tuned for more updates from us soon!

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