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The cost-of-living crisis has reshaped the way we all approach grocery shopping. But what does this mean for FMCG brands in 2024? Find out in our free, bite sized webinar on Wednesday 31st January at 11am, when we’ll be revealing the latest grocery purchasing habits, and exploring the role of Out of Home advertising (OOH) in influencing in-store purchase decisions.
Katie is our Retail Group Head. Join her as she presents an overview of the current grocery shopping landscape.
From online to in-store, she'll be analysing grocery channel performance and highlighting the pivotal role of in-store experiences. (be prepared for a few charts! 📊)
Here's Philippa, our Senior Research & Insight Manager. Join her as she unpacks the research findings; exploring how buying behaviour differs between in-store and online, and the role of OOH in influencing in-store purchase decisions. (get ready to take some detailed notes! 📝)
Sign up to our free webinar today to get the low-down on the latest grocery purchasing habits and how to maximise campaign effectiveness with OOH.
Fill in the form to save your spot!