Norwich Pride is a celebration of the lesbian, gay, bisexual and trans (LGBT+) community for everyone. Their vision is to turn Norwich into a rainbow and to ensure Norwich remains a city where everyone can feel safe and proud to be themselves: for Norwich to be a City of Diversity.
"The explanation and procedure was conveyed to us in a clear and concise manner and we have our account manager to thank for that.
The Adshel project itself was something that Pride had never undertaken before, so the costing and the form of the advertising was a new experience. My colleagues on the Pride committee were very supportive and realised that the innovative concept of the Adshels was well worth trying."
"The placement of the panels appealed significantly. The main thoroughfare through Norwich would provide a very high footfall.
This in itself was a huge attraction in making the general public aware of the coming Pride day. We wanted the posters to portray the colour, the exuberance, the diversity and the fact that it was Norwich that was on show so hopefully all who saw the posters would be aware that Pride was targeted an event for all the community."
"The digital Adshels were viewed by a lot of people so in that respect the campaign achieved its aims and objectives."