Case Study: Play Wales | Clear Channel
Case Studies

Play Wales Case Study

Clear Channel Bus Stop
  • Category: Charity
  • Formats used:

Success Story

Play Wales is the national charity for children's play, funded by the Welsh Government.

Client objectives

To support children’s health, well-being and recovery from the effects of the Covid-19 pandemic after a year of being unable to play in the usual ways.

Behind the campaign

A report published in January 2021 by the Children’s Commissioner for Wales revealed that 14% of seven to 11-year-olds reported feeling lonely most of the time, with that figure doubling for 12–18-year-olds (28%). Not being able to play with friends during the pandemic has had a huge impact on children’s lives, with children aged seven to 11 in Wales also reporting having played less in January 2021, compared to May 2020.

The campaign

This was a 5 shelter wrap campaign across Wales with interactive games for children to play with whilst at the bus shelter.  To represent the diverse community in which our bus shelter live, an additional language was added to the bus shelter – with a gnome wishing you well in English, Welsh and Arabic.

For more information on this campaign, please visit: