Tendring District Council is a local government district in North East Essex, serving areas including Clacton-on-Sea and Harwich.
Tendring District Council's most recent Out of Home campaign looked to raise awareness about summer safety in the local area.
"Clear Channel has always been very helpful in developing our campaigns, working with us to use the best assets to reach our target audience, and often picking up requests at short notice as our needs develop over time. During Covid-19 in particular this has been invaluable as our important public service messaging was needed to reinforce people’s safety during the pandemic." Will Lodge, Communications Manager at Tendring District Council.
BBQ binning, parking advice and beach safety awareness, Tendring District
Council creatively used Out of Home to communicate a variety of local community safety campaigns.
"The booking process is relatively simple, and in our most recent campaign which focused on summer safety we were able to select panels closest to our seafronts, as well as on primary routes into our resort towns." Will Lodge, Communications Manager at Tendring District Council.
"We’re still working on the evaluation for that campaign – and with awareness raising it can be hard to determine effectiveness – but initial anecdotal evidence seems to suggest a relatively quiet summer in terms of incidents. I am sure we will continue to consider outdoor advertising, and with Clear Channel, as part of our marketing and communications mix going forward.” Will Lodge, Communications Manager at Tendring District Council.