Tendering District Council Case Study

Tendring District Council's most recent Out of Home campaign looked to raise awareness about summer safety in the local area. 

\"Clear Channel has always been\nvery helpful in developing our campaigns, working with us to use the best\nassets to reach our target audience, and often picking up requests at short\nnotice as our needs develop over time. During Covid-19 in particular\nthis has been invaluable as our important public service messaging was needed\nto reinforce people’s safety during the pandemic.\" Will Lodge, Communications Manager at Tendring District Council. 

From\nBBQ binning, parking advice and beach safety awareness, Tendring District\nCouncil creatively used Out of Home to communicate a variety of local community safety campaigns. 

\"The\nbooking process is relatively simple, and in our most recent campaign which\nfocused on summer safety we were able to select panels closest to our\nseafronts, as well as on primary routes into our resort towns.\" Will Lodge, Communications Manager at Tendring District Council. 

\"We’re still working on the\nevaluation for that campaign – and with awareness raising it can be hard to\ndetermine effectiveness – but initial anecdotal evidence seems to suggest a relatively\nquiet summer in terms of incidents. I am sure we will continue to\nconsider outdoor advertising, and with Clear Channel, as part of our marketing\nand communications mix going forward.” Will Lodge, Communications Manager at Tendring District Council.