Help brands grow using Double Jeopardy Law | Clear Channel
Episode 1: Double Jeopardy Law Header 1

Episode 1: Double Jeopardy Law

In this video Lindsay uses the Double Jeopardy Law to demonstrate that it’s customer penetration, not brand loyalty, that drives market share growth. He then turns his attention to understanding how brands can increase their penetration by reaching light category buyers, on mass.

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