Understanding how user bases seldom vary | Clear Channel
Episode 2: User Bases Seldon Vary Header

Episode 2: User Bases Seldom Vary

In this short video Lindsay focuses on a second law of growth, the fact that users bases seldom vary. Using recent examples, Lindsay demonstrates that the customer base of a successful brands tends to mirror that of the wider category. He then goes on to explain how to analyse the extent to which your brand adheres to this rule and how to address any shortfalls by refining your ad reach.

01  Check out these other episodes

Drop us a line and we will be in touch to talk about how you can plan your Out of Home campaign to reach light buyers.