As the days get longer and brighter, it’s a sure sign that Spring and Easter are on the way. As well as being an important festival in the Christian calendar, Easter is also an excuse for some festive indulgence and an opportunity to take a break with loved ones. Or maybe you’ll just be honing your inner carpenter or decorator skills - it all adds up to Easter 2022 being a key occasion for brands to tap into. Out of Home is perfectly placed to grab shopper attention, reinforce brand messages, and drive action - in the real world.
By Elizabeth Quach, Senior Research & Insight Manager
Powered by the latest GlobalData insights, Clear Channel’s Retail Occasion release on Easter provides all the answers to all the important questions on consumer attitudes and shopping behaviour. Our real-time tracker follows the number of buyers entering the market, and calculates those potentially still yet to enter, so you can make the most of Out of Home’s flexibility to perfectly time and adapt your Easter message for maximum engagement.
Uncover the nation’s retail and leisure spending power driven by the first public holiday of the year. Easter delivers a potential revenue market worth a staggering £1.6 billion, as consumers’ thoughts shift to spending on luxury food, drink and seasonal gifts.
After two years of Covid restrictions limiting festivities, this Easter looks set to be a much more normal affair. Grandparents will once again be able to visit, large dinners will be back on the cards, and Easter egg hunts will bring much excitement.
7 in 10 Brits say they will embrace this holiday, and shoppers are already looking for inspiration to help them celebrate. Retail penetration has increased by +1.3ppts YoY as financial wellbeing continues to recover from the pandemic. Gearing up for Easter, it is hard to resist the seasonal sales and temptation of sweet goodies. With 1 in 5 intending to spend more on the occasion than last year, we can expect Easter spending to continue to bounce back.
To offer consumers the most appealing offers and to effectively influence purchase considerations, it is crucial for brands and retailers to perfect their content. Targeting consumers in the relevant moment with relevant content can uplift engagement by +32%pts. Our insight explores the latest purchase triggers, shopper profiling, and the best performing product categories. Combined with the dynamic impact of Out of Home on brand effect and activation, now’s the perfect time to connect with consumers, in the real world. Hop to it!
Visit our Retail Occasions hub for all the low-down, or get in touch with our team using the form below to find out how you can activate shoppers around Easter.
Stay tuned for more updates on other Retail Occasions. We’re already working on uncovering the latest insights for Father’s Day, Summer, Back to School, Halloween, Black Friday and Christmas. Visit the hub to access the latest data as it’s released.